Content management and creation for StudioXAG clients, including photography, videography and case studies.
IKEA’S HUS OF FRAKTA
To hero IKEA’s iconic FRAKTA bag, StudioXAG designed and produced an immersive experience with an unexpected spin on the world of high-end fashion.
I worked with StudioXAG team, advertising agency Mother, IKEA and my photography and videography contacts to create content to support the launch of the space.
I also created reel content to introduce the space to our following.
UNIVERSAL’S WICKED TAKEOVER AT LIBERTY
We teamed up with Liberty to bring to life the iconic department store’s highly-anticipated Christmas windows and atrium - this year with a Wicked twist.
I worked with StudioXAG team and Liberty to execute photography and videography of the takeover, capturing my own behind-the-scenes content to support Liberty’s In the Studio interview piece and our own ‘Making Of’ videos.
FENTY HAIR UK LAUNCH AT SELFRIDGES’ CORNER SHOP
Collaborating with the first-ever hair care brand to take over the iconic Corner Shop at London’s Selfridges, we brought Fenty Hair’s Mane Street vision to life in a multi-sensory pastel world.
I worked with videographer Alex Corona to tell the story of the project, from design through to production and installation, interviewing members of the StudioXAG team, arranging footage of the process and forming a social campaign to boost the success of the launch.
CHARLOTTE TILBURY’S FUTURE OF FRAGRANCE EXPERIENCE
An immersive pop-up event for Charlotte Tilbury, transporting visitors into the worlds of six different mood-boosting scents, backed by 40 years of research and neuroscience.
I worked with the StudioXAG and Charlotte Tilbury teams to photography and film the process and final experiential space and promote the launch of the 10-day event, sharing content with press and securing coverage in industry publications such as FRAME, A1 Retail and LS:N Global.
KARL LAGERFELD JEANS
From concept, to design and production, StudioXAG brought the new Karl Lagerfeld Jeans brand to life with its first ever store, landing in Madrid.
I worked with videographer Alex Corona to tell the story of the launch, interviewing team members to highlight the process and spotlighting the skills of the team at StudioXAG. We worked closely to capture content in the workshop as well as the designers at work.
THE GOOD PLASTIC COMPANY AT MILAN DESIGN WEEK
Greeting 85,000 visitors at Milan Design Week 2024, StudioXAG created an interactive experience, to come face-to-face with our planet and consider how our actions as designers can change Earth’s story for the better.
I worked with The Good Plastic Company and wider StudioXAG team to produce the copy needed for the space itself, guiding visitors in how to engage with the space. I then created content of the team within the space to introduce the launch to our audience and encourage visitors during the design week.
CHOOSE LOVE’S CHRISTMAS STORE
Taking StudioXAG’s collaboration with Choose Love one step further, we created an evolving celebrity boutique and festive store to raise some much needed funds for refugees across the world.
To drive footfall earlier than usual, to create a buzz and to raise funds, we helped them to launch an evolving space, initially for a curated boutique that raised over £30k, which was filled with hand-picked items for sale from influencers, celebrities and high-end fashion brands, and then transforming into their annual festive store.
I worked with their team to coordinate photography and create video content of the space to promote the launch and highlight our collaboration across our channels.
Award win!
I submitted the project for Fast Company’s Innovation by Design Awards and secured a win in the Retail Design category.
LIBERTY’S LBTY. FRAGRANCE LAUNCH
With the challenge to launch Liberty’s first ever fragrance collection, StudioXAG brought to life each scent in a handcrafted and immersive display of nature.
To capture the creation and displays of the beautiful handcrafted paper flowers, I worked with videographer Alex Corona to film the process and final installation.
MULBERRY’S FESTIVE DISPLAYS
Channelling the festivities through the lens of the Mulberry brand, StudioXAG produced a series of global window displays and in-store moments featuring supersized, luxurious bows.
To promote the holiday takeover and to highlight the skills of the StudioXAG team used for crafting the bows, I filmed a behind-the-scenes reel, which went viral across our social channels with 683K views, 22.8k likes and 109 comments.